Internet giant Yahoo is acquiring Israeli display ad optimization
technology developer start-up Dapper for $55 million.
Dapper currently partners with Sunnyvale, California-based Yahoo and
following the acquisition its development center in Ramat Gan will
become Yahoo’s development center in Israel.
Dapper, which was founded in 2006, developed a technology platform
that enables advertisers and agencies to create interactive display ads
which reach the relevant audience.
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