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Never Check Your Tire Air Pressure? There’s An App For That!

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Friday, November 2nd, 2012

Israeli company Neomatix has set a goal for itself: to ease the lives of billions of car owners worldwide, who for different reasons, ranging from lack of awareness to simple laziness, never bother checking their car’s tire pressure. Yes, that’s right, tire air pressure. And like they say in the Apple ads – believe it or not, there’s an app for that.

It may seem far-fetched, but the fact of the matter is that it’s a solution that is as simple as it is brilliant, which combines image recognition technology with precise algorithms. What this means is that all you have to do is download the app, input the tire data, and you’re good to go.

Environmentally friendly

But the entrepreneurs won’t stop there, and alongside the app, they’re developing smart sensors that will alert of air shortage, intended for use by large car fleets, so that tire maintenance will not be dependent on the drivers.

The benefits of maintaining proper air pressure are clear. It’s safer, conserves gas and protects the tire from wear and tear. If that’s not reason enough – it is also environmentally friendly, since deflated tires lead to heightened CO2 emissions. It is of such paramount importance, that the US government and the EU have forced car manufacturers to install tire pressure monitoring systems in all new models.

Not everyone can afford a new car, and, according to the startup, there’s need for a low-cost, reliable and easy to use system, for the billions who do not own a brand-new car. The user’s benefit is also clear. On the one hand, it enables them to be constantly informed on the tires’ status – while saving them the hassle of crouching and getting their hands dirty.

The year-old company has completed a $500,000 seed funding round this week, which was led by a Tel Aviv-based group of angel funds. The company’s TireCheck Lite app has recently become available for free on the Apple app store. There is currently no Android version available, but the company assures that one will be released soon.