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Israel at Shanghai World Expo 2010

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Tuesday, October 12th, 2010

Under the slogan “Innovation for Better Life”, Israel will highlight innovation at its pavilion at Expo 2010 Shanghai along with traditional Jewish culture. This is the first time that Israel is building a national pavilion at a World Expo. The design of its pavilion resembles two clasped hands, symbolizing Israeli innovation and technology.

The pavilion highlights innovation and ancient Jewish culture. It consists of three areas: the Whispering Garden, the Hall of Light and the Hall of Innovations. The Whispering Garden is an orchard that greets visitors as they enter the building. Inside the natural stone is the Hall of Innovations, symbolizing links with the earth and history, and the recycling of natural resources. Under the transparent glass is the Hall of Light, symbolizing technology, transparency, lightness and the future.

Green Orchard
A green orchard will come into view as visitors enter the pavilion. About 50 orange trees have been planted, and technology will make the trees “whisper” in English and Chinese when visitors walk close to them. Here, everyone is expected to be in direct touch with nature and the irrigation technology that the Israelis take pride in.

Innovation
The Hall of Light features a 15-meter screen that shows films highlighting the country’s innovations and technological achievements. As the centerpiece of the pavilion, the Hall of Innovations presents an audiovisual show which will allow visitors to hear from Israeli children, scientists, doctors and inventors via hundreds of screens. Each light sphere here represents innovation and technical breakthrough in such fields as agriculture, food, pharmacology, solar and green energy, science, music, literature, high-tech, telecommunication and security.

“Capsule”
 Highlights include a capsule containing a mini-camera that can be swallowed for internal medical checks. The camera can then be discharged naturally, giving no pain for the patient. It is displayed at the Hall of Innovations.